Putting on your seatbelt and not using your phone while driving is now considered a "challenge"?

https://zeroinwisconsin.gov/buckle-up-phone-down/

WisDOT challenges Wisconsin to put safety first by taking the two most important actions to prevent or survive a crash. Accept the Buckle Up Phone Down challenge.

1. Use your seat belt every trip and put down the phone when driving.

2. Take the Buckle Up Phone Down pledge.

3. Share your commitment by taking a “thumbs up/thumbs down” photo. Post it to social media using the hashtag #BuckleUpPhoneDown.